ManIPulate™ GETS THE THUMBS-UP FROM SASOL
Corporate giant SASOL is the latest in a long and impressive list
of clients to avail itself of the ManIPulate™ Intellectual
Property (IP) Management System from Manipulate Systems. The software,
which sees to the complete management of a company’s intellectual
property portfolio, was upgraded at SASOL in September this year.
Henrietta Coetzee, IP Portfolio Manager, SASOL, first became acquainted
with ManIPulate™ in December 1998 as a beta tester, participating
in the development of the software. SASOL subsequently bought two
user licences, and the recent upgrade is their second, in a firm
show of commitment to this groundbreaking software solution for
the administration of its Trademark Portfolio.
Henrietta describes the features that have proven most beneficial
to her "All the information I need is always readily available,
I can print whatever I need, whenever I need it. I can also create
my own report formats, determining which information I want to include.
In addition to that, our records are updated and maintained by our
IP attorneys using compatible software, so updating our database
is as simple as uploading the data from a disk supplied by them.
ManIPulate™ makes my job very easy."
A key feature of ManIPulate™ is a powerful query generator
which, coupled with the ability to select predefined searches or
specify custom searches, allows for simple and precise data retrieval.
The nett result of this is that SASOL’s IP division is now
able to easily and efficiently deal with trademark queries from
its various departments.
December will see the addition of financial information to SASOL’s
ManIPulate™ solution, enabling the precise calculation
of the cost of maintaining its trademarks, and assisting the company
in budgeting for this expense.
Quote from The South African Breweries
Sabmark International in Rotterdam, Holland, implemented Socrates
in 1997, with huge success. Ms. Lana van der Spiegel, Trademark
Manager of Sabmark International had this to say about ManIPulate™:
"Today's effective management of an extensive international
trademark portfolio requires a combination of two essential skills:
modern day technology and modern day management. ManIPulate™
provides exactly that. The South African Breweries deemed it necessary
to move away from the more conventional methods of IP management
and take the leap into the millennium age. This commitment necessitated
finding the best tool to equip its IP departments, both domestic
and off shore, to face this new challenge.
ManIPulate™ has proven to be user friendly, powerful and all
embracing in its design and function. The various modules specifically
developed for IP management enabled Sabmark International, the trading
office of South African Breweries International (Finance) located
in The Netherlands, to be in full command of its trademark department
while in constant synchronization with its counterparts both at
SAB's legal headquarters -and its firm of trademark attorneys in
South Africa.
ManIPulate™ has certainly made a significant contribution
towards Sabmark and The South African Breweries Limited mastering
of their brand portfolio’s and can be recommended without
any hesitation".
QUOTE from MIH.
The MIH Group started using ManIPulate™ in its Socrates
guise in July 1998, to keep track of the intellectual property of
its listed companies MIH Holding Limited, Electronic Media Network
Limited, SuperSport International Holdings Limited, and M-Web Holdings
Limited
According to group trademarks manager, Ms. Fleurette Coetzee, prior
to this installation MIH had no systems in place for the management
of its trademarks, domains, etcetera. ManIPulate™ was
installed upon the recommendation of the company’s attorneys,
themselves users of a ManIPulate™ sibling.
This, and the fact that the attorneys had all the company’s
intellectual property records stored in their database, facilitated
MIH’s smooth transition from a paper system to the computerised
ManIPulate™ environment.
MIH’s Intellectual Property Division now houses some 10 000
records on its InterBase database platform. These records are updated
monthly by the firm’s attorneys and downloaded onto the corporate
system with the same frequency.
Said Ms. Coetzee "Not only does ManIPulate™ make my job
as trademarks manager so much easier, but more important to me is
the advantages that it has for the Group as a whole. With 4 800
records to administer, it is crucial to have a system that can provide
one hundred percent accurate and complete information within a matter
of seconds. The information is easily accessible and all the details
relating to a specific trademark including the logo, a region or
all costing associated with a mark can be determined and printed
in various report formats. It is an essential tool for any trademarks
proprietor who wants to stay on top of its IP rights."
Other companies utilising ManIPulate™ include:
- CAPESPAN
- DEBEERS TECHNOLOGY
- GENFOODS
- NATIONAL BRANDS
- NEDBANK
- PARMALAT
- POWERTECH
- RECKITT BENCKISER
- SANLAM
- SUN INTERNATIONAL
- TELKOM
- WOOLWORTHS
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